Why subscribe?

  1. You like music videos and want to learn more about them.

  2. You’re a music fan or industry professional who wants to stay up-to-date on the latest viral video, up-and-coming directors, and the nebulous world of video streaming.

  3. You miss watching MTV and you’d like a curated mixtape of the best music videos of the week.

  4. You want to read more about how videos “work” as an art form (and as a form of advertisement), how they’ve evolved since the 1980s (and earlier), how they connect to film/history/media/the internet, and why they’re still relevant in 2018.

  5. This video changed your fucking life.

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